Facebook is an excellent way to get your brand recognized and the best part is, it’s a free tool that you can use to market yourself! With Facebook, you have the opportunity to expose your brand and promote your business by sharing content, responding to new client requests, and have a place that provides all of the information about your business.
Below, you will find five quick and actionable ways that you can use Facebook today to grow your business!
1. Create a Facebook Business Page
This one is the most obvious, but it’s important to make sure that you have a page set up just for your business and not a personal Facebook page. Having a business page on Facebook will make it easier for others to find and interact with you. Not to mention, you will have many more features available to you within Facebook to help promote your business.
To create a Facebook page for your business, visit facebook.com/business and sign up!
2. Promote New Trips to Book
Are there any new trips that you’re excited about booking for current and new clients? Share those to your Facebook page! Share a picture, itinerary, or more information about a destination or package that you wish to promote.
Pro Tip: If you are a Travefy user, you can easily share any trip you create in Travefy to Facebook by simply sharing the URL version of the trip! Here’s how.
3. Host a Facebook Live Event
Say goodbye to the old days where it required lots of preparation and money to host an event. Now, you can do it for free with your phone or computer! This is a fun and interactive way to engage with your clients and Facebook followers by hosting a Facebook Live event.
When hosting the event, you can share new packages and trips that you’re booking or talk about a recent FAM trip you’ve been on. You can also do Facebook Live when you’re actually traveling! This gives you the opportunity to share a live glimpse into a hotel that you can book for a client or a new destination to explore.
4. Engage Followers in Posts
You don’t have to host a Facebook Live event to share fun and engaging content, simply share a fun post with a question that gets your audience talking! You can share an eye-catching photo of a destination and ask a question with it to get a conversation flowing in the comments section.
5. Try Facebook Ads
One of the best ways to reach new users is to use Facebook Ads. Facebook Ads will cost money but you can control how much you spend when setting up a new ad. You can even pay as little as a $1 a day!
When you create an ad, this allows you to “promote” a post that you have already shared or you can create a new post just for the ad. The best part of Facebook Ads is that you can narrow down your audience to ensure that you’re targeting the right person. Use Facebook Ads to promote your business, a trip, anything!
You can start creating Facebook Ads anytime within your Facebook business page.