As many travel pros look to future-proof and diversify their business post-COVID, many are looking to groups as a more stable and efficient specialty to add to their business. During this webinar, we chat with a panel of experts on how to generate leads, market, and manage a successful groups business.
During this webinar we cover:
- Best ways to market group trips and your services
- How to find your clientele to generate the best revenue
- Tips to managing and organizing group travel
- And so much more!
Meet the Panelists:
Lisa Fitzgerald,
Founder of Fitzgerald Travel
An industry veteran with over 35 years in the travel industry, Lisa is the Founder of Fitzgerald Travel. Fitzgerald Travel is a highly specialized, hyper focused boutique agency in NH whose business model is built around the river and small ship cruise lifestyle. Because she serves her clients from her genius zone (knowing how to perfectly blend client personality and travel style), she helps clients make highly informed decisions resulting in the best cruise experience for her clients.
Erica Graham,
Owner & Operator, Paper Planes and Passports
Shanticleer and Erica Graham are the owners and operators of Paper Planes and Passports LLC, a full service travel agency based in Atlanta, GA. This experienced travel duo having visited almost 50 countries and 47 of the 52 United States and its territories established Paper Planes and Passports in 2016 with a goal to inspire and empower people of various economic levels to travel. With three core values, Explore (your destination), Immerse (in the culture) and Embrace (the people) at the heart of Paper Planes and Passports they offer unique perspective, experiences and first hand travel knowledge to their clients.
Both holding degrees in Business Administration and over 12 years of project management the two are well organized and detail oriented. Erica, a certified travel agent, is unparalleled in her passion for travel. She runs the day to day operations, organizes the trips and is the face of the business. Her excellent customer service and communication is driven by pure joy for what she does. Shanticleer supports the business with strategic, finance and marketing plans. His passion for visual imagery, video production and drones lends itself to capturing great footage from their travel which in turn is used for marketing material. It is obvious they have learned to work together well leveraging each other’s strengths.
As an IATAN Accredited Agency, we offer a full range of services from personal travel, destination wedding travel, girls/guys trips, class trips, mentor group trips, passport services, itinerary planning and much more. The couple is most recognized for curating guided group trips several times a year where clients are hosted by the couple and experience a full itinerary of fun, adventure and cultural exploration. These trips typically include accommodations, activities and most meals. Economic empowerment is important to the couple so ensuring their clients have the ability to set up payment plans (including flights) in order to budget or plan effectively is a key service that they offer through various partnerships.
Lorraine Simpson,
Cityline TV travel expert, Speaker and Owner of The Travel Café
Lorraine Simpson is a two-time Magellan Award winning travel entrepreneur and now the CityLine TV Travel Expert. Many call her the “Master of Reinvention” since COVID-19 took its toll on the world. She has launched a TV show that is now featured on Air Canada’s in-flight entertainment, a radio show, and a Travel Café that serves up the best coffee from around the world and locally made treats. She has also just been nominated for a 2021 RBC Women Entrepreneur of the Year Award.